Case Study: Canberra Racecourse People Counting with existing security cameras

Canberra Racecourse, a premier event venue, wondered if they could optimize their event management by accurately counting attendees using their existing security camera infrastructure.

Project Overview

The Challenge:

The racecourse faced the challenge of not knowing the full capabilities of their security system regarding people counting. They needed to understand if their current system could be adapted for this purpose, or if additional investments were necessary.

Jundra's Approach:

  • System Review:

    We commenced with a detailed analysis of the existing security system to assess its technical capabilities and potential modifications..

  • People Flow Analysis:

    We observed and mapped the flow of attendees, pinpointing high traffic zones and peak times to inform our strategic approach.

  • Camera Layout Evaluation:

    Our experts reviewed the placement of cameras, ensuring that each was positioned to capture accurate and useful data for attendee counting.

  • AI Utilization Study:

    We investigated how to augment existing cameras with advanced AI algorithms to count people without infringing on privacy.

  • COTS Assessment:

    We compared the current setup against available commercial products to determine the most cost-effective and efficient solution.

  • Fixed-Price Proposal Development:

    We provided a detailed proposal outlining the steps to implement a People Counting service, complete with a fixed price for transparency and trust.

  • AI Analysis:

    Each camera's feed was scrutinized with AI to identify what elements could be reliably detected, marking the capabilities of the system.

  • VIP Room Counting:

    We tailored the AI to count attendees in VIP rooms discreetly, ensuring an accurate count without interrupting the guest experience.

  • Entrance/Exit Monitoring:

    Cameras at entry and exit points were enhanced with AI to count people based on their movement direction—employing a virtual line method that proved both innovative and effective.

Our prototype delivered promising results, demonstrating the racecourse's ability to repurpose their existing security system for accurate people counting. This solution not only provides valuable data for event management but also lays the groundwork for further technological integration.

The Outcome


Darren Pearce CEO

“We were impressed with Jundra's innovative approach to utilizing our existing infrastructure. Their AI solution has given us insights that will drive operational improvements and enhance our guest's experience.”

While the prototype has been a success, we believe this is just the beginning. We are poised to refine and scale this solution, ensuring Canberra Racecourse remains at the forefront of technological integration in event management.

Interested in harnessing the power of AI for your business? Contact us to explore the possibilities and transform your operations with Jundra Pty Ltd's cutting-edge solutions.